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World of Coca-Cola at Pemberton Place, Atlanta

March 15th, 2011

Who doesn’t know Coca-Cola, or its short name Coke?

The Coca-Cola Company is world’s largest beverage company, its products sold in 200 countries, known by the youngest of children and everyone else in the world.

However, there are bound to be some facts about this amazing company that you do not know.

The World of Coca-Cola is where you can find out, have fun, explore and drink lots of Cola for FREE!

World of Coca-Cola is located at Pemberton Place, Atlanta, Georgia in the US.
It is just next to Georgia Aquarium, the world’s largest aquarium.

* Click photos to view larger version.

Admission is $15 or below per person, but there are value passes that you can purchase such as the annual pass or CityPass.

World of Coca-Cola is a world attraction and is very packed and crowded during the weekends. It is advisable to visit during the weekdays or arrive early during the weekends.

It is hard to miss the huge Coca-Cola bottle which will also light up during the night.

There are two levels to visit, and you will need to pass through security check at the entrance.

Entrance is by groups, moving from the Lobby to the Coca-Cola Loft.
Visitors can get some photographs taken at the Lobby while waiting for the earlier group in Coca-Cola Loft to exit before their turn to enter.

The Coca-Cola Loft is where you will be given a round of Coca-Cola’s history and some facts by the staff.

Next, the entire group will proceed to a theater to watch the Happiness Factory video, a promotional video for Coca-Cola.

The theater exit will lead visitors to The Hub, after which visitors are free to roam or explore without the need to group together.

The Coca-Cola polar bear will be around for photographs session. The polar bear is very lively and lovely. 🙂

The Coca-Cola Connections exhibits are not very interesting, just a wall with telephone handles where you can pick up and listen to pre-recorded audio.

You will get to the Milestones of Refreshments where historical exhibits of everything Coca-Cola can be found here.

You will also find The “Coca-Cola Space Dispenser” (Fluids Generic Bioprocessing Apparatus-1, or FGBA-1) there, which was designed to provide astronauts the opportunity to enjoy Coca-Cola and Diet Coke in the weightless environment of space.

If you ever wonder how a Coke is bottled (not the can type), then head on to the Bottle Works area. This is a smaller size of a manufacturing and bottling line.

You will be able to witness how empty bottles are picked-up by the Fizzy Bot, filled with Coke, laser coded, labeled and then sent to another collection area.

The collection area is where visitors exit from World of Coca-Cola and take one of those bottles fresh as souvenirs!

The next half of the attractions are located at Level 2.

Secret Formula 4-D Theater is where you’ll watch a movie with 3-D glasses and the additional Dimension for 4th-D is wind and water.
You’ll feel it.

Pop Culture Gallery exhibits items like an art gallery. Hint: American Idol couch can be found there.

Perfect Pauses Theater is a room where visitors can watch an array of the Coca-Cola past and recent videos, especially international ones.

On the way out at Taste It! section, you can sample and taste all the Coca-Cola beverages from many countries.

They are grouped by continents, drink all you want!

The freshly bottled Coca-Cola bottles can be seen here.

Remember to collect yours!

Just in case you didn’t know, some facts about Coca-Cola or the Coke we fondly know of (Source : Wikipedia):

  • Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton
  • Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its world dominance
  • Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence.
  • Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
  • When launched Coca-Cola’s two key ingredients were cocaine (benzoylmethyl ecgonine) and caffeine.

  • Coca-Cola did once contain an estimated nine milligrams of cocaine per glass, but in 1903 it was removed. Coca-Cola still contains coca flavoring.

  • Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. Coca-Cola contains 46 mg of caffeine per 12 fluid ounces, while Caffeine-Free Coca-Cola and Diet Coke Caffeine-Free contain 0 mg.

Atlanta, being the home of Coca-Cola, is not uncommon to find Coca-Cola logos wherever you are. Like Coca-Cola trucks on the road.

Of course in shopping centers.

In various packaging.

Two trucks crossing the road from opposite direction!

Coca-Cola fan or not, you will definitely enjoy visiting the World of Coca-Cola.

One thing I cannot help to wonder, the Coca-Cola there tastes different from Malaysia’s every single time.
I’m suspecting the content of coca leaves in it.

World of Coca-Cola is a must-visit attraction in Atlanta, and one thing that I was grateful to have with me then was the Atlanta CityPASS, allowing me to visit five most popular attractions conveniently with amazing discounts.

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